Client Details

YourZone45 is a chain of fitness studios that deliver High Intensity Interval Training (HIIT) sessions. These sessions use heart rate based training to help members burn calories fast, increasing their metabolisms and fitness levels.

Members use heart rate monitors tailored to them to accurately track every workout in real time and give tangible results on how well they have performed.

The Challenge

YourZone45 were opening a brand new fitness studio at The Holbrook Club in Horsham. As we have a long standing relationship with The Holbrook Club, they approached us to help promote free trials for the new studio in the run up to their launch. We had 6 weeks to gain 100 sign ups for the free trial.

Our Solution

The BritWeb team worked together with the YourZone45 team to create a strategy to gain as much interest in the new fitness studio as possible. Our initial work included:

  • Creating a social media content plan
  • Designing a landing page with a data capture form
  • Designing a bespoke email template to send mailers to sign ups

With an extensive knowledge of the local area, and the Holbrook Club’s social media platforms, our plan included creating organic and paid for posts to help reach as many people in the local area as possible.

How we Added Value

We kept in close contact with the team at YourZone45 to help not only promote the free trial classes, but to also promote the progress of the brand new fitness studio and the benefits of becoming a member. Using a consistent message across Facebook and Instagram, we were able to let the community know about the exciting new addition to the local area and gain a lot of interest quickly. From the first three organic Facebook posts, we were able to reach 5.2K people in the surrounding area using targeted messages. Due to the popularity of the free trials, YourZone45 extended the offer to more people than the original 100.

The Results

  • By the second week of the campaign, we had secured the 100 sign ups for the free trials
  • Overall the campaign secured 114% additional trials over the original target, which equates to 214 overall sign ups
  • There were 1093 visits to the campaign landing page
  • The landing page received 487 unique visits
  • The campaign received an 18.1% conversion rate

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