A New Website for FermionX
Our team produced a modern, professional and visually attractive new website for FermionX, an electronics company based in Worthing, West Sussex. The new site boasts a cleaner and simpler user experience and is well-optimised for search engines.
The client
FermionX is a leading electronic contract manufacturer based in the South East. They provide high-quality end-to-end, integrated manufacturing services.
FermionX produces electronics for many industries, including the medical, oil and gas, marine, aviation, and defence sectors.
Why britweb?
We’ve enjoyed a long and close relationship with FermionX, having been their web agency of choice since 2015. britweb previously redesigned and built its Seward website, which launched in 2022. We have a strong track record of producing beautiful and effective websites for businesses of all sizes.
The challenge
FermionX recognised the increasing importance of its digital estate in the buyer’s journey. They felt that their current website had become an information dump with no structured sales funnel. It was dense and difficult for users to navigate.
The old site performed poorly in the Google search rankings and urgently needed a content and design refresh. The company tasked us with strengthening its brand presence online to drive more business-to-business leads and contracts.
Our solution
britweb approached the build collaboratively with the client, using the Digital Marketing, Design and Development teams to create a beautiful, professional website focused on lead generation and user experience (UX).
We developed a new, clearer structure for the website and provided guidance to the client’s in-house content writers to optimise the new service and sector pages for search engines.
britweb provided content creation templates to help ensure all the copy written by FermionX was consistent in tone, length and layout to seamlessly integrate with the new designs.
We replaced the clunky navigation of the old website with an elegant ‘mega menu’, and used white space, strong images and iconography to present the company as modern, professional and credible.
The results
FermionX now has a modern, attractive, easy-to-use website incorporating the latest web design best practices. Built on WordPress, the site is easy for their team to update with new content as the business evolves.
The company’s value proposition is front-and-centre, with a clear focus on quality. The user journey is simple, clearly explaining FerminonX’s services and the sectors they work in. Prospective customers can get in touch to request a quote via clear buttons on every page
Client Testimonial
“britweb transformed our FermionX website into a modern, user-friendly platform, perfectly aligning with our high-quality services. Their expertise in SEO and design has significantly boosted our online visibility, making it easier for clients to find us. The collaborative process ensured our brand was accurately represented, leading to an increase in B2B leads. We’re delighted with the results and our continued partnership with britweb.”
Will Patrick, Managing Director at FermionX
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