Our SEO services make websites more visible in Google’s search results to meet your business objectives, such as ecommerce sales and enquiries.
Our team of experts have a combined experience of over 25 years in SEO and are proud to be Google Partnered. We’re on hand to discuss your needs and offer a free consultation to better understand your business, current online performance and goals.
Contact us on 01403 261491 today with your enquiry and we’ll be happy to help.
What is SEO?
Search engine optimisation (SEO) is the process of increasing the quality and quantity of website traffic to a website or webpage by improving its visibility (rankings) in search engine results, most likely Google.
The process involves a lot of factors which our team are highly skilled in, to improve unpaid, organic results.
SEO is now considered an essential digital marketing technique, from ensuring a website build is SEO friendly to ongoing campaigns to boost performance. Critical to a brand’s web presence, it can also keep you competitive against emerging and growing brands in your industry.
What does SEO involve?
Our SEO strategies involve a number of core services including:
- On-site strategies
- Link building
- Optimised content
- Backlink audits
- Technical SEO
- Mobile SEO
- Site architecture/UX
- Keyword research
- Competitor analysis
All of our work follows best practise guidelines and as a Google Partner we’re always up to date with the latest search engine developments to inform our marketing strategies.
With transparent client support and reporting, you’ll gain a better understanding of SEO and how our work is building your brand online.
Outreach is all about raising awareness of your business and driving more digital traffic to your website. So for us to complete a truly successful off-site SEO campaign, we’ll always ensure we work closely with you to identify key opportunities, trends, topics and events that we can take advantage of.
There’s more to SEO than the on-site work. Off-site SEO or link building involves a range of methods based on what you are trying to achieve. These include outreach and PR, competitor analysis, citation work and a range of other skill-based methods. It takes time and patience to reach out to third party sources successfully and continue to work on various online profiles on different platforms.
Our team are highly experienced at running successful SEO campaigns for a range of clients, from small startups to global e-commerce giants, so you can rest assured that your brand will be well looked after.
Why use SEO in your online marketing strategy?
1. It’s affordable and offers ROI
SEO does cost money, but in the grand scheme of things it is a relatively inexpensive way to attract new long-term customers who are coming through organic means such as a search engine like Google.
The payoff is considerable in terms of the benefit to your brand. This isn’t a marketing cost, it’s a true business investment. Though it will need upkeep, good SEO implementation will generally hold your company in a good position for years to come if it is consistently actioned and improved upon. SEO doesn’t simply ‘finish’, it is a long term business strategy.
2. Searching organically is the primary source of website traffic
An organic search through a search engine is the most common way users are driven to websites. It’s also one of the best ways to ultimately get users to complete the conversion or engagement you want them to (such as a sale). SEO is a fantastic way to attract the right target market, who are directly looking for a service or product you can offer them.
Google, being the most visited search engine in the world, also happens to be the most popular email provider in the world. It’s the clear-cut leader in the market. We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information. Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favour. Quality SEO and a high-quality website helps to enhance your presence on the platform and to position you in front of your target market.
3. SEO builds trust and reputation
If a website looks clear, clean, offers a good user experience AND appears high up in search engines it will automatically look far more credible than its competitors. Trust in the brand is built the further up it appears; an organic result is far more trustworthy than a sponsored ad.
Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of elements like:
- Positive user behavior
- Machine-learning signals
- Good quality backlink profiles
- Optimised website content
4. Good SEO means a better user experience
Everyone wants better organic rankings and maximum visibility. Few realise that optimal user experience is a big part of getting there. Google has learned how to interpret a favourable or unfavourable user experience, and a positive user experience has become a key element to a website’s success.
That’s why BritWeb does a full package, ensuring SEO strategies, website design and branding all complement one another for maximum success.
5. SEO takes advantage of savvy shoppers
Customers do their research, especially ones who shop on the internet. It’s one of the big advantages of the internet for shoppers who can see the best websites to purchase from and make easy price, quality and service comparisons..
Using SEO tactics to show off the good deals you offer, groundbreaking products or services, and how reliable your brand is won’t go unnoticed by the savvy buyer.
6. Local SEO means increased engagement, traffic and conversions
Local searches have become a fundamental part of small and medium sized businesses’ success, especially through mobile traffic.
Local SEO aims to optimise your digital profile for a specific area so people can find you quickly and easily. This is especially important for businesses which are selling a service where they need to see the client face to face, such as a plumbing or architecture business.
It’s more than just listing your area on your social media profiles. SEO optimises the brand’s website and its content, including local citations and backlinks relevant to the location and business sector.
There should also be a strong emphasis on local user reviews on Google where possible.
7. If you stay ahead of the game, you’ll always be on the first page
As we mentioned previously, SEO requires upkeep and new tactics consistently. While it’s great to have SEO implemented on your brand’s website and digital profiles, it cannot stop there or before you know it your brand will have fallen off the first page of Google. A short-term engagement will be a waste of money, as not only will optimised content become old, but the internet will continue to evolve and algorithms will change.
At BritWeb, we stay ahead of the game when the likes of Google change their algorithms, so we know what it takes to make sure your website or post stays on top of search engines. We know Google makes thousands of algorithm changes a year. Fall too far behind, and it will be extremely difficult to come back.
At BritWeb, we can regularly monitor your brand’s performance and seek to keep improving your digital profile.
8. You stay aware of competitors
Understanding SEO and being aware of what your competitors are doing when it comes to their online position means you remain ahead of the game and are constantly looking to improve, whether that’s implementing a good strategy a competitor has undertaken or new way to bump yourself up ahead of a competitor.
At BritWeb we do the hard work for you and can explain to you how it works every step of the way should you wish to try and upkeep it yourself in the future.
9. A long term strategy is a successful one
SEO can have a noticeable impact within the first six months to a year of action being taken, and many of those actions will have an impact that lasts more than several years.
It’s good to follow trends and changes closely online for the very best SEO practices, however even basic positive steps, such as blog creation or user reviews coupled with a great website, will take you far and increase profits, regardless of the ever-changing online environment.
The best thing to do, especially if starting out small, is to continue to commit time, effort and budget into SEO, and you’ll soon see your website slowly improving and your business bringing in customers. You can always make a start and invest in SEO later down the line once profits are up.
10. It’s measurable
While SEO doesn’t offer the easy to calculate return on investment like that of paid search, you can measure almost anything with proper tracking and analytics. At BritWeb, we’ll help you to understand how certain actions affect performance and growth.
Brands also want to know and understand where they were, where they are, and where they’re going in terms of digital performance, especially for SEO when they have a person/company that is being paid to execute it. There’s no better way to show the success of SEO, and at BritWeb we’re a data driven company.
11. With great SEO comes new opportunities
High-quality SEO will always find a means of discovering and leveraging new opportunities for brands not just to be discovered, but to shine.
Offering quality SEO to brands means emmersing an SEO team in everything that is that brand. It’s the only way to truly market a brand with the passion and understanding it deserves. The better a brand is understood, the more opportunities will arise to help it thrive. The same can be said about SEO.
12. If you can make it to page one, you’ve done it
It’s no secret in the world of SEO that if you’re not on the first search results page, you’re likely not winning the organic search game. But if you keep investing and achieve ‘page one status’, you’re succeeding in SEO and creating a solid foundation on which to grow your business.
Why choose BritWeb for SEO?
Metadata, backlinks, schema; we know that SEO can be a bit mind-boggling. At BritWeb, we'll take the stress and complexity of SEO off your hands and work hard to keep your website optimised for search engines.
This involves refreshing your site with engaging new content and a range of other factors, giving you more time to focus on what you do best – running your business.
Our SEO experts will work closely with both our social media and content team as well as our skilled team of web developers to ensure every aspect of your digital presence is truly optimised and giving you the best advantage online.
We're all about adding value to your campaigns so we'll work closely with you to ensure every objective is met and all data is shared to ensure an open, honest and collaborative campaign.
To find out how we can help your website become top of Google searches, call us now on 01403 261491 or email firstname.lastname@example.org.