Ecommerce SEO for The Brighton Flower Company

Our digital marketing team improved ecommerce sales by 52% compared to the previous year.

Flower bouquet

The challenge

Valentine’s Day is one example of a busy seasonal time that saw The Brighton Flower Company perform well on Google this year. 

It is an extremely busy month for florists, with lots of industry competition for online customers. The Brighton Flower Company wanted to ensure they appeared high in search results for relevant terms, to generate more online sales in the build up to Valentine’s Day. 

Our solution

Our digital marketing and web development teams worked together to ensure all of their Valentine’s Day products were on the site and that we had plenty of search-optimised and targeted content around Valentine’s Day flowers.

Through careful planning, we published content in advance to ensure it would be ranking by the time Valentine’s Day approached.

We worked on category pages and products, created blog posts, and employed advanced SEO techniques to attract high levels of search traffic to the website.

Client testimonial

“Working with britweb has transformed our business approach to our online customers. Creating an easy-to-use website that felt like it accurately reflected the style of our business was paramount. And I feel like we got there – our customers regularly contact us to tell us that they appreciate the ease that they can navigate our site.

It feels like the site is really personal to us – the products that we create and the values around customer service that we strive hard for. 

After relying on third-party companies like Eflorist for our online presence, we now have the traffic and confidence to stop using them and rely totally on our website and physical shop for sales. Our working relationship with britweb is simple and easy and their team always provides prompt guidance when we have questions about technical issues or online advertising strategies.

Kate Scott, Owner of The Brighton Flower Company

Let’s start the conversation

Please complete the form below to tell us about your web project.

Can we contact you for marketing purposes in the future?
We’d like to get permission to periodically contact you in the future with information about our services. For more information please see our Privacy Policy