PPC & Google Ads Agency in Horsham & Sussex

How we’ve helped businesses across Sussex and beyond

We work with businesses across a wide range of industries, including B2B, ecommerce, construction, legal, healthcare, education, and retail, giving us the experience to adapt strategies to different markets and customer behaviours.

Our PPC work is recognised nationally. In 2025, we were shortlisted for the UK Search Awards in the Best Use of Search – Retail/Ecommerce (PPC) category for our Google Shopping campaign with Ecomerchant, a supplier of eco-friendly building materials. We rebuilt an underperforming, previously unprofitable Google Ads account into a consistent, profitable sales channel, boosting brand visibility in a competitive construction and DIY market.

Read about our UK Search Awards shortlisting

PPC for your business

Do you:

Already spend on Google Ads but don’t see ROI?
Want consistent lead generation (not just traffic)?
Need expert management without hiring in-house?

Here’s what our professionally managed, targeted Google PPC campaigns can do:

Provide vital business insights via our in-depth reporting
Increase leads and sales
Create brand awareness for your business
Drive relevant traffic to your website
Showcase your products and services to your target audience

Paid search campaigns will also complement your wider digital marketing strategy, working alongside search engine optimisation to accelerate business growth. PPC marketing delivers rapid results and stronger performance against your competition. Your paid search campaign budgets can be fine-tuned and optimised over time by our team of experts, responding to changes in the market and customer behaviour.

Our PPC and Google Ads services

Google Search Ads

Target keyword searches with tailored text ads that drive enquiries and leads

Display Ads

Build brand awareness and reach targeted audiences across the web

Google Shopping Ads

Showcase your products in search engine results and attract high-intent customers

Reporting & Analytics

Monthly reporting so you understand the results and how we can identify how to further improve performance.

As a PPC agency, we offer a specialist range of paid search engine advertising services within Google Ads.

Our highly skilled team can create new accounts and campaigns to manage on your behalf, or improve existing campaigns to enhance their performance.

With a focus on transparency, we will keep you up to date with regular, tailored reports and all of our PPC ads will be bespoke to your business as part of any PPC campaign.

Our PPC team specialises in Google search, display, and Google Shopping ads. britweb also offers paid advertising across social media platforms, managed by our social media marketing team.

Learn more about our approach

Our services include:

A full audit of any current pay-per-click advertising to assess setup, performance and ad spend
Optimisation of any existing campaigns to improve visibility and performance
Keyword research and planning to ensure you’re seen by the right audience and are making the most of your budget
PPC management and ongoing improvements of all your campaigns, including updating advertising to make it as effective as possible for your budget
A bespoke paid search strategy that delivers results for your business
Reporting and analytics so you understand the results of PPC ads and how we can further improve performance.

What our clients think

Google Ads management across Sussex and Horsham

Based in Horsham, we manage Google Ads campaigns for businesses across Sussex, Surrey and the South East. Whether you’re running Search, Shopping or Display, our team builds and manages your account to focus spend on the searches most likely to convert, then refines it month on month to bring your cost per lead down.

From local service businesses wanting more enquiries to ecommerce brands driving online sales, we tailor every Google Ads campaign to your goals, audience and budget.

Speak with our team today

FAQ

Why PPC Advertising?

PPC is a highly effective method of advertising on search engines (and social media) to your target audience with clear messaging that shows your business, services and products in the best light. It can be the ideal type of advertising to run successful campaigns as you start out and want to gain traction, as well as to grow your business when you’re more established.

As online marketing is incredibly competitive, pay-per-click advertising can be the right tool to get you ahead in your industry – if managed by experts with a focus on return on investment.

What is PPC management?

PPC management is the process of strategically organising and reviewing pay-per-click campaigns and performance for businesses to ensure they are running effectively and within budget. Usually management would be by an expert marketer or by a marketing team working together at a PPC agency. It involves managing a PPC account, PPC strategy, advertising spend, keywords, negative keywords, and overall campaign performance.

What budget do I need for PPC?

PPC budgets can vary depending on your industry, competition, and goals. Many businesses start from around £500 per month, while more competitive sectors may require higher investment to generate consistent results. We’ll work with you to recommend a budget that aligns with your objectives and ensures your ad spend is used as effectively as possible.

How long does it take to see results?

Google Ads can start driving traffic and enquiries as soon as your campaigns go live, often within a few days. However, it typically takes 4–8 weeks of data collection and optimisation to achieve consistent, cost-effective results. Over time, we refine your campaigns to improve performance, reduce wasted spend, and maximise ROI.

How to choose a PPC agency?

Speak with the PPC advertising agency you’re researching and gain a better understanding of how they optimise campaigns and check to see if they have worked in your industry. Take the time to discuss your business goals and how you see growth in the next year, five years or longer, and of course, your budget. Once you feel you’ve found an agency that understands your company and will work with you to further your success, then you’ll know you’re ready to proceed.

Is PPC the same as Google Ads?

Not quite. PPC (pay-per-click) is the wider advertising model where you pay each time someone clicks your ad. Google Ads is the largest PPC platform, covering Search, Shopping and Display, and it’s where most of our clients see the strongest return. We also run paid campaigns across other platforms as part of a wider strategy.

Do you manage Google Ads for businesses near me in Sussex?

Yes. We’re based in Horsham and work with businesses across East and West Sussex, Surrey and the South East, as well as clients further afield. We’re happy to meet locally or work remotely, whichever suits you.

Why choose britweb?

As a web design and digital marketing agency based in Horsham, West Sussex, we work with businesses across Sussex and the South East to deliver paid search advertising that generates measurable growth.

Whether you’re a local service business looking to increase enquiries or an ecommerce brand aiming to drive more online sales, our PPC strategies are tailored to your goals, audience, and budget.

As a full-service digital marketing agency, our PPC management can work as a stand-alone channel or as part of a wider strategy. As your campaigns grow, we continue to refine performance and align activity with your long-term business objectives.

An effective method of PPC management with measurable results
Engaging ad copy written to match high-intent search queries
Transparent monthly reports and regular meetings
PPC specialists focused on maximising your ROI.

Our additional web hosting and support services can ensure that your website runs fast for your visitors and is regularly backed up.

Not sure if PPC is right for your business? We’ll give you honest advice, even if it’s not the best fit.

Advertising Articles

7 Common PPC Mistakes To Avoid

22nd December 2025, Posted in Advertising

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PPC & Google Ads Management Services