Digital marketing is increasingly becoming the most important tool in cultivating a successful business. It covers a whole range of services, from Search Engine Optimisation and email marketing through to content marketing and outreach.
BritWeb specialises in all things digital and we’ve worked with a huge range of brands and businesses to deliver amazing campaigns and successful online profiles for our clients.
A full service approach, we’re available from the beginning of your brand creation and website build to ensure your business is set-up to succeed in the online world.
Our core digital marketing services
See our extensive list of digital marketing services below, and let us know if there is anything else we can help you with. Give us a call today on 01403 261491 or email email@example.com.
- Content marketing
- Search engine optimisation (SEO)
- Social media
- Pay-per-click advertising (PPC)
- User experience (UX)
From improving your organic traffic to getting your brand known on social media and placing articles in local and industry press, our creative and friendly team are highly skilled at building and delivering excellent digital campaigns.
Digital marketing tailored to you
We’ll work with you throughout the timeline of your project and provide insightful reports to help you track our performance. What’s more, all of our efforts will be completely tailored to your end goals and business objectives to make sure we’re maximising your online potential.
As part of this, we’ll always provide advice on what we think you need when it comes to increasing profits for your business.
How we work with your business
We know that, in the world of digital, things can change quickly. That’s why we’ll always work in a flexible manner and with an open mind. Our teams work together closely to ensure that all our efforts work towards the same goal and support each other, and we’ll be checking in with you at every step along the way to ensure you’re happy with our direction.
What’s more, you’ll get to benefit from not just one but a whole team of experts dedicated to bringing you the best possible outcome based on KPIs.
Depending on your needs, you can either join us on retainer for 3, 6 or 12 month contracts, or for a one-off, targeted digital marketing campaigns. Make an enquiry using the form below, call us on 01403 261491, or email firstname.lastname@example.org to speak with our Senior Digital Marketing Manager.
Why is digital marketing so important for business?
We encourage our clients to benefit from each type of digital marketing to achieve the biggest results.
If you’re new to the idea of digital marketing, here are our top ten reasons why you should make it an essential part of your business plan:
1. Digital marketing works for small and big businesses
Digital marketing is not just for large corporations with huge teams and plenty of funding. Digital marketing has levelled the playing field, providing small and medium sized enterprises the chance to compete against big businesses and attract their own share of targeted traffic.
With digital marketing, small companies now have the ability to perform sales and utilise marketing that were previously available only to large corporations. Without a call centre, small businesses can engage effectively with multiple customers, including customers from around the world.
2. It is more cost-effective than traditional marketing
Digital marketing provides small business with a much more cost-effective marketing channel than print marketing and it delivers better results. Many businesses are shifting their spend so they only use digital marketing as they are able to see their efforts directly translated into sales.
With better revenues and better branding, digital marketing can provide a larger return on investment than traditional media and marketing channels. With traditional media, the cost is too much for small and medium enterprises to leverage on, and the results received are somewhat vague and difficult to measure.
Online efforts on the other hand can easily be tracked and monitored, with results immediately realised and measured as soon as targeted audiences provide contact information, subscribe to a newsletter or training program, or make a purchase.
The key to success in digital marketing however, is to generate a steady flow of targeted traffic that converts into sales and leads. The more your business generates this kind of traffic, the faster you can realise your return on investment.
3. Measuring conversion
The success of businesses marketing products and services which are online can be measured by the percentage of incoming traffic to the business’s website from different sources. Businesses are able to convert digital marketing into leads, subscribers or sales, depending on the intended purposes of their website. By using conversion tracking, businesses can see where they achieve success and focus on it. That is why business owners are streamlining their digital marketing campaigns towards conversion optimisation, making it a top priority above everything else.
Search engine optimisation, social media marketing and email marketing are quickly being seen as the most successful digital marketing techniques when it comes to conversions.
4. It generates more profits
Higher conversion rates generated by effective digital marketing techniques will deliver lots of profitable benefits for business in terms of better and higher revenues. With better revenue growth expectancy, small and medium enterprises using digital marketing techniques will have a much better chance of expanding their workforce and business – opening their doors to better, larger and far-reaching markets both locally and abroad.
5. It helps you interact with your customers
One of the reasons why digital marketing is taking over traditional marketing channels is the ability of internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business. How your business handles such engagements and interactions will spell the difference between business success and failure.
Interacting with your customers will give you an insight of what your targeted audiences want. This vital information will help you to provide your customers with an even better experience, develop good relationships with them, as well as gain their loyalty and trust that you will need when your business begins to grow.
6. Digital marketing caters to mobile users
One in two website visits are now done through a mobile phone. Make the most of this by making all your platforms mobile-friendly. You could have digital marketing campaigns geared towards mobile consumers.
7. It builds reputation and trust
The power of digital marketing lies in its ability to attract targeted traffic. These types of audiences for your content are most likely already ready to know more about your brand, products or services and may be interested enough to purchase what you have to offer. Once you’ve got them as a customer, you can keep engaging with them, and hopefully turn them into a repeat customer.
A satisfied customer who has come through digital marketing means is more likely to be online and therefore more likely to spread the positive word about your company. You may even go viral if you have a good enough campaign. Digital marketing leverages on social media responses from others who have used your product or service. The more reliable these social messages are, the more potential customers will trust your product enough to buy it.
8. It entices people to take ‘favourable actions’
Digital Marketing makes use of effective strategies that will entice people to take a favorable action your brand or business wants them to take. While they are not compelled to do so, digital marketers can make use of clever and innovative ways to entice conversion using calls-to-action.
Calls-to-action specify what your web visitors should do next – either to sign up, like, call or buy – specific steps that will entice them to perform a favorable action. Innovative forms, buttons and texts are optimised according to copy, color scheme, graphics and even positioning on the page to successfully get an audience to make a favourable action. BritWeb are experts at utilising this for your business.
9. Digital marketing uses the ‘Internet of Things’ for your business
The “Internet of Things” is a global ecosystem of interconnected devices – tablets, smartphones, gadgets, appliances and more – that can interact with each other through the internet. Survival for your business in the era of the “Internet of Things” means inclusion in this interconnected grid – giving you an access window to reach out to targeted audiences.
10. It ensures ongoing success against competitors online
Even if you have tons of website visitors, if none of them ever convert your business will also cease to exist. Digital marketing helps you make use of proven strategies and techniques that attract not necessarily more traffic – but highly targeted traffic that delivers results. Targeting the right kind of people that deliver the right kind of results is what digital marketing is all about – ensuring survival for your business, especially in a competitive market.
Make an enquiry
We’re a professional, friendly team and no questions is too big or too small. Get in touch today to let us know about your business and what you are struggling with or would like to achieve.
Why not take a look at our blog or social media for more inspiration?