Client Details
https://www.indigocatering.co.uk/
Indigo Catering contacted our team in 2014.
The Director, having worked with us at his previous company, had moved on to set up Indigo Catering Ltd as a new brand in the commercial kitchen design and build industry. Whilst it had a basic web presence, it required a refresh and various digital marketing services.
The Challenge
As a fairly young business, Indigo Catering Ltd needed to appear serious and professional and for this to portrayed clearly online. Once the site was built, they needed to become visible and easily found with search engines, so we started to build them a presence in the digital landscape.
Our Solution
Following our tailored process, we met with the client for a kick-off meeting to create some ideas and wireframes for their site. We then built a bespoke site and added value with ongoing services including SEO and content writing for blogging and outreach.
How we Added Value
After the site was launched, we agreed a flexible hours campaign which continues to the present day, covering content, social media and SEO.
The Results
The main KPI results have been a sharp rise in the Google SERP positions for identified keywords, which have led to an impressive increase in traffic of over 300 %. These keywords include local terms and national. A number of high-quality leads and resulting projects have been secured from both the website build and the ongoing SEO campaign.
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