Google Penguin Update

Penguin 3.0 Update

Did you notice your website drop in Google’s search results over the weekend? If you did, this could be the reason why…

Google officially confirmed that on Friday 17th October, they had finished rolling out the latest update to its Penguin Algorithm, known as Penguin 3.0. This update comes a year after the last update, which was released last October 2013. Search Engine Land said; “Penguin targets sites deemed to be spammy, especially those found in violation of Google’s guidelines about linking.” Basically, if you’ve been using black hat SEO techniques and building links the bad way, you’re in trouble.

Just a reminder, the Penguin updates focus on tackling websites taking part in spammy link activity, particularly the following:

  • Buying or selling links
  • Using automation to create links
  • Links with optimised anchor text in articles or press releases
  • Low-quality directory or bookmark site links
  • Forum comments with optimised links in the post or signature


For the full list click here.

So far there seems to have been mixed results across the industry. Some people have reported sharp inclines whereas others have noticed major declines. Google have stated that this update affected 1% of search results.

Google have also said that from now on they are going to make refreshes much more frequently.

Who will it affect?

If you’ve been affected you will probably already know about it. If this is the case, focus on removing bad links and gaining good links on relevant websites in order to prepare your website for the next update. Also, don’t put all of your eggs in 1 basket, look at other ways to gain traffic, such as social media marketing, email marketing or paid adverts. If you go about SEO the right way and avoid quick fixes, your website should survive whatever Google throws at it.

Next week, we will be publishing a post about what to do if you have been hit by Penguin.

In the meantime, if you have any questions or need any help please get in touch. Call us on 01403 261491 or email


Posted in Digital Marketing, SEO.

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