Wearable tech

Originally when people were asked if your mobile phone would be your first port of call for your web browsing, you would have laughed. The hardware and software available at the time was insufficient and even the idea of using a small screen to browse the web or even buy products was frowned upon. However, fast-forward several years and the truth of the matter is that mobile search has taken over from desktop and is rising. But… what about wearable tech?

Will it ever compete with mobile or tablet experience; and will it work?

Wearable technology is the next stage in what is an ever-changing environment. Despite being around for a few years, it’s only now becoming commercially viable thanks to cheaper development costs and influential companies such as Apple; you can’t mention wearable tech without hearing about the Apple Watch vs Android versions. But how is a small screen on a watch or device going to change our browsing habits?

Technically speaking yes it can work, but not as you think and not in the way you would assume. This year, wearable technology is valued at £44 million however it is estimated to be worth near to £90 million by 2016. The interest in this technology is there; but it is still questionable as to whether it could help businesses or hinder them.

Benefit from Local Searches

Currently most wearable tech still requires a connection to your mobile device, so the main feature for browsing or using its additional features is symbiotic. However; imagine you are trying to find an event, meet friends or find a restaurant or venue. Instead of having to get your phone out repeatedly, you would simply view on your wearable tech where to go. This is not only convenient to users who may have their phone stashed away in a jacket or bag, but removes that level of repeating task or damaging your phone.

There’s also a possible advantage for SEO; if your location was added to the map listings for these local searches, your business would then be easily found on these simplified local searches. This equals more traffic to your website. There are also features on wearable tech that allow businesses to set up vibrate alerts. When customers are close to an event, it will let them know. This adds to the experience of browsing and is also pretty brand building, changing how we would normally go looking for locations on the move. This all goes towards creating a new kind of user experience, and it also changes the way people engage with your company or brand on a location based level.

How could this affect your business?

If you do not have a responsive site, you are already adding a block to those users and yourself whilst other companies move with the trends. There are still thousands of unresponsive websites out there that have affected their own bounce rates by not moving with the times. Going forward, Smartwatch searches could be the next best thing for being found online, especially with Google favouring local based businesses with their latest algorithm changes.

Think about it: before, customers would only be on foot as passing trade. Now, you could have an extra level of customer interaction online. The next stage for SEO could be having priority on snippets of local content which could be found within local distance of your device to be viewed on the go. Think about users needing the most basic content to describe your business to encourage them to come to you. They’ll most likely just give a few seconds glance at their device, so online content needs to stand out and be engaging right off of the bat. Concise straplines and helpful information on these searches will benefit you greatly in the long run.

So, in conclusion…

By optimizing your website for local search terms that your clients will be using, you’ll have that extra level of detail to aid your company in being found online. Make sure to speak to your SEO team who will be able to advise on exactly what terms you should be coming under. Judging by how the wearable technology is moving, we are only sure to see even greater ways that browsing trends and searches will be made.

Posted in Branding, Google, Responsive Design, SEO, Web Development.

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