Back in March, Steve gave you five reasons to start blogging. With the ‘Why’ out the way, it’s time to discuss the ‘How’. Part one of our blogging guide starts with the basics – how to write an amazing blog post.

BritWeb blogDeciding what to write

The best and worst thing about blogging is that you can write about almost anything. However, if your blog is associated with your business’s website, keep it relevant. Consider writing about the following:

  • The latest news about your business or the industry that you’re in
  • New products or projects
  • Reviews of current products
  • Industry-related events

Before you type even one word, though, think about how your blog will help your readers. The best blogs answer a question, provide information or solve a problem – these are the websites people will return to again and again.

Include a call to action

Give readers something to do with the information they’ve just read. This call to action could be to call you, leave a comment or like your Facebook Page.

Add value

Once you’ve got the words sorted, don’t stop there. Add value by including the following things:

  • Images – illustrate your article with high quality, relevant images. Photographs you’ve take yourself are best but you could also include ones you’ve found online. Creative Commons on has lots of free images to use – or, if you’ve got some cash to splash, get an iStockphoto account.
  • Video – make the most of any footage you have by including it in your blogs. It’s also possible to embed videos from YouTube. Once you’ve found the video you want to use, click Share then grab the embed code.
  • Links – if your blog post mentions a recent study or a current news topic, provide your readers with more information by linking to authoritative websites. These are websites like the BBC, national newspapers, and government sites. When adding a link, make sure it opens in a new window to avoid people leaving your website completely.


Even if you’re a proficient speller, it’s easy to miss typos in your own work. Our brains are wired to fill in the gaps – even if a word is spelt wrong, we assume it’s fine and move on. Before you click publish, read your post out loud. Not only will you discover typos, it’s a great way to check what you’ve written makes sense.

Now there’s no excuse not to dust off that keyboard and start blogging. Come back next week to read part two of this guide – promoting your blog.


Posted in Blogs.

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