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If Pinterest baffles you and pin, pinning and pinners sounds mind boggling, don’t panic we are here for you. Pinterest, since it was first launched in 2010, has quickly become one of the most popular social media sites to like and share content on. In fact, it soared into the top 10 largest social network services in 2011. It has now got around 70 million users and is still growing.

History lesson

When it launched, Pinterest was originally just for personal use and for individuals to share interesting content with friends and others. However more and more people started to use it as a means to promote their businesses so Pinterest shortly introduced dedicated business profiles. With the rate that things are shared via the social network, you can’t afford not to have your business on it.

The science bit

Pinterest describe itself as a “visual discovery tool”. According to statistics, 90% of information transmitted to the brain is visual, and images are processed 60,000 times faster in the brain than text.

Pinterest 101

Anyway enough of the science, let’s get to the juicy bit. Here are 10 things you beginner pinners need to know.

  1. Make sure your business name is always featured on your profile so that it can be seen as clear as possible. Use your business name as your username, or change your profile name to your business name after your profile is set up.
  2. The ‘About you’ section in your profile is extremely important. It will show up right under your photo, and will be one way that users can find out more about you/your business. It will be the first thing that viewers will read about your business – don’t forget, first impressions count.
  3. Make sure you add your website URL to your profile as well, people will then be able to go straight to your website from your Pinterest page. This will increase the amount of traffic to your website. Also once you have verified your website you will be able to see who and what is being pinned from your website.
  4. When creating boards, try and come up with creative and interesting board names. They get shared whenever you pin something, and so the more enticing they are the more people will follow them.
  5. Don’t over promote! Feel free to pin your own content from your website/blog but keep it to a minimum. No one likes someone who just talks about themselves.
  6. “Like” other people’s pins when you enjoy their content.
  7. As well as pinning your own finds, make sure you do lots of “repinning,” which is posting someone else’s pin to your followers, much like a Retweet on Twitter.
  8. Search for pinners within in your target range and follow them. They will hopefully acknowledge this and will follow you back. Also their content could be useful to you.
  9. When you pin an image to one of your boards, always add a description under it. A good description will stay with an image as it gets repinned all over the platform. If you are pinning something from your own site, be sure to add your business name into the description.
  10. Enjoy using Pinterest. Try not to think of using Pinterest as a chore or work. Find a way of using Pinterest that works for you and start pinning everyday so that your account always looks active. The more active you are the more attractive your account will look to potential followers.


If you follow these simple steps you will be an expert pinner in no time. Now go and enjoy the world of Pinterest!



Posted in Pinterest, Social Media.

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