1. Screaming Frog SEO Spider – screamingfrog.co.uk/seo-spider
This is a great piece of software that comes in handy when working on the on-site recommendations of a website. You simply enter a URL and it crawls through the site and presents you with all pages of that site and their elements, for example, status code, page title and length, meta description and length, H1 tag and length…etc. It also gives you the word count of each page which is pretty useful.
2. Follower Wonk – followerwonk.com
I find this tool useful for blogger outreach when it comes to finding people to build relationships with. You can sign in with Twitter and then search through Twitter bio’s using specific keywords and locations. For example, if you are looking for a fashion blogger in Brighton, type ‘fashion blogger’ in the search box, click more options and add Brighton into the location box, click go and you are presented with a list of opportunities. Perfect!
3. Link Detective – linkdetective.com
I came across this tool in an eConsultancy course I recently attended. The tool visualises the back link profile and anchor text profile of any site into pretty pie charts! It’s good when performing competitor analysis as well as assessing your own site. It also tells you what proportion of back links are live vs. dead and followed vs. nofollowed.
4. Panguin – panguintool.com
Think that your site may have been hit by a Google algorithm update but aren’t sure which one and when? This tool plots your organic traffic against a timeline of the known Google updates so you can identify a) if you have actually been hit by an update, and b) which update/s you were hit by. You can then work out what you need to do to get back into Google’s good books.
5. Open Site Explorer – opensiteexplorer.org
OSE is a well known tool that enables you to quickly get an idea of the quality of a site. You can find out page and domain authority, total number of links that point to the URL, total number of referring websites, and number of social shares and likes. You can also see what anchor text is being used in back links, and you can compare link metrics to competitor sites.
It would be great to hear about any other tools people use for SEO, please leave any comments below.