SEO For Estate Agents

Improve the search engine optimisation of your estate agent website to create more leads with sellers, buyers, landlords and tenants. With the vast majority of potential clients searching for property online, take the next step with us to ensure you’re website is found first.

Our services for estate agents

Our team employs an effective range of digital marketing services for estate agents that work together to boost online success.

All of our services are tailored to your business goals. Estate agencies can benefit from a combination of digital marketing techniques and a robust SEO strategy.

With a transparent and strategic approach, our services include:

  • A full website audit to get a clear understanding of current performance and the best opportunities for improvement in search engines.
  • A keyword and content audit to ensure your goals as an agency are aligned with search intent and your target audience, as well as looking at brand tone and site structure.
  • Technical SEO to improve the performance of your website, making it easier for users to find you and for search engines to access your content.
  • Ongoing SEO to achieve sustained organic success for your estate agency, with strategies assessed and improved at regular meetings and in monthly reporting.
  • Content creation to optimise your service, property and landing pages, driving traffic to your site and achieving a consistent brand voice.
  • Local SEO for estate agents allows you to target particular geographical locations.
  • Email marketing to create leads from your target audience and meet your business goals and KPIs, including visually appealing templates to showcase properties and improve click-through rates.
  • Social media management to market you as the leading estate agent in your area.
  • PPC (Pay-Per-Click) marketing for quick results in search engines.
  • Campaigns for particular marketing pushes, property listings, recruitment, open days or events.

How to boost your SEO and online presence

To enhance the online presence of estate agents, implementing a tailored SEO strategy and striving to improve search visibility is essential. Starting from your present-day performance, many techniques can be used to improve SEO to drive more traffic and leads.

In the property market, keyword research, local SEO and backlinks can be particularly effective. They would be used by our team as part of a wider strategy to achieve the best results for you.

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Keyword research

Identifying relevant keywords means that an estate agency can ensure its website aligns with the search terms its target audience is using. These terms can be used in content creation, page titles, metadata and more, to improve rankings in the search result pages.

Effective keyword research is essential to ensure you offer engaging content that provides value to prospective customers, which in turn works towards achieving a stronger online presence. Identifying niche keywords for content is also an excellent way to attract the right users to your website and increase conversions.

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Local SEO Services

Local SEO focuses on a specific geographic area. By optimising for location-based keywords, estate agents can improve visibility with local users to build trust and brand recognition. For estate agents, the ability to connect with local clients and establish themselves as experts is key to maintaining that competitive edge and building strong relationships within the community.

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In an industry where building a positive reputation and standing out is a top priority, backlinks provide an avenue to showcase an estate agent’s expertise, professionalism, and local knowledge. By earning high-quality backlinks from relevant and authoritative sources, estate agents can not only improve their online visibility but also strengthen their position as trustworthy and knowledgeable professionals in their field. Each backlink can also act as a potential entry point for new visitors, driving referral traffic from other websites.

Case studies

With over 15 years of experience in digital marketing and SEO, we have a proven track record of success. Take a look at examples of our previous work with local, national and international businesses, and how our skills improved rankings, web traffic and conversions. For more information on how we can help, don’t hesitate to get in touch.

Estate agents FAQs

Boost your online visibility today