Why invest in
local SEO?

A successful local SEO strategy is pivotal for businesses aiming to attract local customers within a specific geographic area.

By improving your online presence within your community, you increase the likelihood of appearing in local search queries, driving more foot traffic and inquiries. For small and local businesses, this visibility is crucial to building trust and growing sustainably.

Our local SEO Services

person using maps on a phone with location large markers

Google Business Profile Optimisation: We fully optimise your Google Business Profile to attract and engage the right kind of customers for your business and get you appearing high in Google Search and Google Maps rankings.
Local Backlink / Citation Building: Establishing consistent listings and backlinks across reputable directories and other local websites to enhance your business’s credibility and search engine rankings.
Targeted Keyword Strategy: Through comprehensive local keyword research, we identify and implement keywords relevant to your services and location.
Local Business Schema Markup: We implement structured data (schema) on your website to help search engines understand your business’s name, location, opening hours, and services—enhancing how your business appears in local search features.
On-Page SEO: Our team optimises your website’s content and structure to improve visibility and user experience, aligning with SEO best practices.
Review Strategy & Reputation Management: Encouraging and managing customer reviews to build trust and authority in your local market.
Regular Reporting & Analysis: We provide regular reports on your local SEO performance with key metrics including local rankings, website traffic, and conversion rates, so you can track progress and see the real impact of our work.

Why choose britweb for local SEO?

Based in Horsham, West Sussex but working with local businesses around the UK, our professional team offers more than a standard local SEO service.

Proven Results: Our track record demonstrates successful campaigns that have significantly improved our clients’ local search rankings and customer engagement.
Highly Skilled Team: With SEO professionals, content writers and technical specialists, our local SEO experts are equipped with in-depth knowledge to help your local business grow.
Comprehensive Approach: We combine technical SEO, on-site and off-site tactics, and strategic planning to deliver results.

What our clients think

Local SEO FAQs

Why is local SEO important?

Local SEO helps your business appear in search results when people nearby are looking for your products or services. Whether it’s “plumber near me” or “coffee shop in Horsham,” optimising for local search connects you with nearby customers who are ready to buy. It’s one of the most cost-effective ways to reach your local audience online.

What are the benefits of local SEO?

Competitive advantage over other local businesses not optimised for search
Increased local visibility on Google Maps and search
More foot traffic and inquiries from local customers
Higher conversion rates from people actively looking for your service
Stronger reputation through reviews and local trust signals

What affects local SEO rankings?

Many factors influence your local search performance, including:

Use of location-based keywords and schema markup
Mobile-friendliness and loading speed of your website
Completeness and accuracy of your Google Business Profile
Consistency and accuracy of your business name, address, and phone number (NAP) across the web
Quality and quantity of online reviews
Presence of local backlinks and citations

How long does local SEO take to show results?

While some improvements—like optimising your Google Business Profile—can have an almost immediate impact, most Local SEO strategies take 2–3 months to show consistent, measurable results. Long-term success requires ongoing optimisation and content updates.

What is the difference between SEO and local SEO?

SEO (Search Engine Optimisation) focuses on improving a website’s visibility in national or global search results. Local SEO, on the other hand, targets local audiences by optimising for location-based searches. For example, a national SEO campaign might aim to rank for “best SEO tools,” while a local campaign would target “SEO services in Horsham.”

Can local SEO help a service-area business without a storefront?

Yes! Even if you don’t have a physical shop, local SEO can help your service-area business (like electricians, cleaners, or consultants) appear in relevant local searches. We set up your Google Business Profile accordingly and focus on service-based keyword optimisation.

If you have more questions about local SEO, or how it can support your small business, feel free to get in touch. We’re happy to help.

Discover our Local SEO success stories

Take a look at a selection of our local SEO case studies below.

Brighton Flower Company

SEO

Woodstock IT

SEO

Our Local SEO Plans

Local Start

For sole traders and small local businesses.

Ongoing GBP optimisation & updates
Monthly review monitoring & response support
Local keyword tracking
Basic on-page SEO
Listing in core UK directories
Monthly performance report

Fee: £395/month

Local Grow

For small-to-medium businesses with a physical location serving local customers.

Includes everything in Local Start, plus:

Expanded on-page SEO
Monthly review monitoring & response support
Google Business Profile update posts
Advanced citation building
Monthly GBP insights and a customised report
Competitor reporting
Support for Google Review generation
Monthly strategy call

Fee: £695/month

Local Lead

For established local businesses with multiple locations.

Includes everything in Local Grow, plus:

Support for 3 locations
Content creation
Geo pages
Additional Google Business Profile updates
Technical SEO support
Enhanced competitor reporting
Reputation management
Dedicated account manager
Customised reporting dashboards

Fee: £995/month

Let’s start a conversation

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Local SEO Services

Why invest in local SEO?