New Website Build for Seward
Our website development team built a fully responsive ecommerce/brochure hybrid website to improve user experience.
For over 50 years Seward and their range of Stomacher blenders, bags and accessories have been providing innovative solutions in sample preparation for Food Microbiology, Life Sciences, Environmental and Industrial sectors. Seward and their products are globally referenced for thousands of protocols and ISO methods from food testing to industrial applications.
We have been working with Seward since 2017 following their merger with the FermionX Manufacturing group.
Seward were looking at ways in which to show their extensive range of products and importantly related products in a user friendly way.
They required a website to showcase industry sectors they work with whilst continuing to uphold the globally recognised Seward branding. Celebrating an impressive 50 years in business was also a factor to be included.
The britweb team worked closely with Seward to design, build and launch an aesthetically pleasing website with user experience at the forefront of design. Listening to the needs of our client enabled us to recognise that an ecommerce/ brochure hybrid site would be the perfect fit.
Our weekly meetings were paramount to the success of this project where we:
- Got a real understanding of the Sewards product range
- Understood the importance of showcasing not only the products and related products but also the supporting literature around those
- Worked closely with Seward at the design stage to ensure a successful site build
We identified potential users and created clear user journeys from the new homepage. We also increased functionality of the site to include calculators to encourage users to interact with product pages
Seward is now a fully responsive, fully informative products based website set up.
to ensure future success in SEO and Digital Marketing. We are pleased to be providing ongoing digital marketing services from 2023 and can’t wait to see the gains this gives Seward.
“Our marketing team at FermionX Group worked with britweb to completely overhaul the website of one of our brands. The website was in serious need of re-platforming as it was not optimised for modern web searches and was in danger of being unreadable by Google.
We also had a huge task ahead of us in terms of modernising the site and setting up the site navigation due to the complexity of the brand products and their uses in very specific fields. britweb worked with us to problem solve the huge issue of filtering the products for customer needs and the result was a professional looking site that is easy for customers to navigate and get to where they need to be (no mean feat given where it started). On top of this, britweb were able to digest and visually communicate our brand messaging onto the new site in a way that was both dynamic looking and familiar to customers.
The whole process felt entirely collaborative and having regular, weekly communication with britweb was invaluable. We felt that they were more like part of our own team than anything else. It was as though they had taken all of the ideas inside our heads and translated it into a wonderful website!”
Suzie Patrick Marketing Assistant & Brand Comms at FermionX