We all know that digital marketing is absolutely vital to the up keep of a business, it brings in new customers and clients and makes your brand more known to the world – but what are the latest digital marketing trends that will get your business noticed?
To help you kickstart the new year right, and keep up to date with the online world, we’ve compiled our top digital marketing trends to add your your 2023 digital marketing strategy. If you’re looking to transform your digital marketing in 2023, get in touch with our team today.
1. AI marketing
Artificial intelligence marketing has made its debut in recent years, however, it is now on the rise with marketing teams to generate ideas and content.
Chat GPT is a recent example of the use of AI writing tools. Made by OpenAI, Chat GPT is a chatbot capable of generating written content, among other things. Since its debut in November 2022, it has become an increasingly popular in not only digital marketing, but across the whole internet.
To use the chatbot you need only sign up and write a prompt for the AI to gather information on. This is a great way for digital marketers to generate and write different types of content, like blog plans, quickly and efficiently. However, it is still in its early days so whilst it is helpful, it still needs a technical mind to make sure the content is fully optimised for search engines.
2. Social media platforms
Social media has become vital to the digital marketing world in recent years, as almost everyone is on at least one social media platform.
Social media posts have been a great way to advertise and interact with your business’s target audience, but, one platform that has recently began to dominate is TikTok. Originally a place for influencers and others to post content, TikTok has started to focus on usability for businesses and improving advertising options – this will lead to it becoming a much better platform for brands and businesses in 2023.
3. Short-form video content
Another digital marketing trend that we think will be big in 2023 is short-form video. Short-form video marketing has been on the rise as a successful marketing strategy for some time now. Approximately 86% of businesses use video content as a marketing strategy.
Short-form videos are any form of video content that lasts anywhere between less than 60 seconds to around 3 minutes. Video content marketing is an excellent way to communicate with your customer base, show personality and influence potential customers across multiple channels.
4. Email marketing
Email marketing has been a popular marketing strategy for a long time, and we believe it will continue to thrive throughout 2023.
This marketing strategy is used primarily to generate new leads and engage with previous customers. With almost everyone having an email account it makes it highly accessible for marketers to connect with their customers.
5. Influencer marketing
Influencer marketing has been around for a while now, but we still believe that it will continue to grow throughout 2023.
Previously used by only a handful of marketers, influencer marketing is now being used on a much larger scale. Influencers can have a very large reach across multiple social media channels such as Instagram, Tiktok and Youtube, making it a great digital strategy. It allows you to integrate your marketing into social media feeds, which can drive a great deal of traffic over to your website.
However, as a company you must carefully consider which influencers you associate with. It’s important to understand both the influencer as a person, but also what type of influencer they are and how relevant their general audience is to your brand.
6. Push notifications
Push notifications are an effective method of capturing customer attention. Despite having the option to turn off notifications, more than half of mobile device users are allowing them.
Regarded as one of the most effective digital marketing tools, notifications – when done right – can help drive lots of traffic to your site. This type of marketing also allows you to personalise your messages to each customer, increasing the likelihood of them visiting your site often.
7. Live video
Live videos have become popular with consumers, people spend approximately three times longer watching a live video than they do watching a pre-recorded one.
Live videos are perfect for interaction as audiences can actively engage with you throughout the course of the video. This allows them to gather sufficient information about your business with ease, as it removes the need to do more extensive research. Customer interaction is also able to influence the content you produce during the live, which improves the customer experience.
Transform your digital marketing in 2023
If you would like to take advantage of any of these trends, or other SEO and marketing opportunities, don’t hesitate to contact us to find out what we can do for your business.