20th March 2023

The Importance Of Social Media Marketing

Cartoon mobile phone with a megaphone coming out of it and hearts, profile icons and coins

Social media marketing has become an essential tool for businesses to reach and engage with their target audience. With most of the world’s population being active users on multiple platforms, such as Facebook, Instagram, Twitter, LinkedIn, TikTok and YouTube, it has become increasingly important for companies to have a strong social media presence.

Social media marketing offers numerous benefits, including increased brand awareness, improved customer engagement, higher website traffic, and more significant opportunities to convert leads into sales. In today’s digital age, having a social media marketing plan has become a crucial component of any comprehensive marketing strategy.

But amongst all of the different types of marketing, why are social media marketing strategies so important?

You Can Connect To Your Audience

Giving your business an online presence on social media platforms is a great way to interact with your audience and connect with them on a more personal level.

Social media enables your brand to tell its story, this allows the audience to understand more about your business and perhaps even relate to your stories. Having a social media presence also means that you can learn more about your audience, allowing you to cater more to future customers and to build an active community.

Those who are unfamiliar with your company may find it intriguing to know how and why you built up your business, and so through your social posts you can increase brand awareness and build more trust with your audience.

It’s Cost Effective

Social media marketing is one of the least expensive marketing strategies out there, as organic posting is free and advertising can be tailored to your budget. There are so many different advertising tools on social media networks, this enables you to pick a choose which one is cost-effective for your business.

While paid social media campaigns are helpful for growing your audience, in some cases you won’t even need to fund for social media advertising as you can grow your social channels by posting organic content consistently using interesting and relatable content. This is where SEO ties in, by using SEO strategies and keywords you can enhance your audience quicker and without using unnecessary expenses on paid advertising. This is particularly helpful for small businesses who can’t yet afford paid social media marketing but want to generate leads and build brand awareness.

Person scrolling on Instagram

Drive Traffic To Your Website

Social media can be used to drive traffic to your website as well as to create brand identity. By posting quality content for your target audiences, you open yourself up to potential customers who will visit your site and increase your revenue.

It Gives You Access To Valuable Insights

Social media platform data provides you with valuable insights and performance metrics. This allows you to utilise the data for your marketing strategy and gain new audiences.

Social media strategy is ideal for reaching more people and using the insights social platforms give you will allow you to better target these potential customers.

Tablet screen looking at website analytics

Build Trust And Authority

Most customers want to ensure that the companies they support are trustworthy, to do this they will most likely search businesses up on social media.

Social media marketing allows you to uphold a robust social media profile that communicates to the public that your brand is trustworthy and genuine. This will build your brand’s authority and ensure that your company gives a good first impression to new customers.

Social media posts are also a great way to showcase your expertise as a leader in your field. Writing engaging content that demonstrates your expertise shows that you know about your industry and will establish confidence in potential customers.

Build Relationships

One of the great things about social media that other methods of digital marketing don’t often cater for is showing your authenticity. Social media is often more informal, which allows you to interact and engage with your audience on a much more personal level.

While it’s important to remain professional and polite, it’s also important that you build your own brand voice that allows you to take a stand and sound more original. Using this consistent voice will also show your audience that there are real people behind your business – this is the connection people want.

Man looking at Instagram on his phone

Customer Support

Social media channels not only allow people to share content, but it can also act as a customer service platform. As a business you will always have customers coming to you with issues or queries, social media makes responding to these questions much easier.

Customers will be able to contact you via social media platforms (such as Messengers and direct message on Instagram, Twitter or LinkedIn), and you can respond instantly with ease. This will make you look responsive, professional and friendly.

Social Media Marketing Strategy

In this modern age, social media marketing is vital for businesses for many reasons. If you think your business could benefit from social media marketing, then get in touch with us.

At Britweb, we have a variety of social media services on offer to ensure you get the most out of each social network. Contact us on our website or call us on 01403 261491.

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