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In the wake of Google’s quality algorithm updates that targeted both on-site and off-site factors, quality content has become more and more important when it comes to achieving organic search success and driving business.
High quality content is more likely to result in shares via social media, blogs and email, which leads to an increase in brand exposure and back links. This gives positive signals to search engines resulting in improved online visibility and more business.
A content marketing strategy is key to fulfilling long-term search success.
Content marketing can be explained in 3 points:
- Creating and sharing different forms of valuable content,
- With the aim of attracting, acquiring and engaging with a target audience,
- To drive profitable customer action.
Forms of content marketing that we specialise in:
- On-site/website content
- Social media (Facebook, Twitter, Linkedin, Google+, Pinterest)
- Guest blogging
- Email newsletters
- Video tutorials
- Guides and advice articles