3 month SEO audit project with exceptional results

Our audit achieved incredible results for an ecommerce vape shop, including:

  • 40% increase in keywords based on recommended changes
  • 2638% increase in organic traffic to the top performing category page
  • a significant increase in click-through rate to the site.

The website also benefited from improved keyword spread, improved core category page rankings and ecommerce tracking for GA4 and events.

Silver and black vape device on a table

The client

This ecommerce vape shop, based in the UK, are specialists in smoking apparel and vapes. They came to britweb in 2022 looking to see growth from a full site audit and SEO on site improvements.

After 30 years trading and on the third iteration of their website, it was time to improve their overall SEO performance after seeing relatively stable activity for a number of years.

Why britweb?

Our team has extensive experience and expertise in e-commerce websites and has worked with several vape specialists to provide search engine optimisation (SEO) and ongoing digital marketing services. Through trade contacts, this new client was recommended to work with britweb.

The results

Over the three month period of building technical and content audits and providing additional support and training to the in-house team, the website went from strength to strength. The keyword spread and the amount of organic traffic the site received increased exponentially. 

The client chose to remain with britweb and signed up for a further 6 month contract for us to deliver the plan and significantly improve the organic performance of the site. 

Although the campaign is still in its infancy, the fantastic results are a testament to the technical guidance of britweb and the execution from the client’s in-house team of developers.

Graph showing the change in organic keyword ranking for the top performing category page, from single digits in Jan 2022 to approx. 350 in Dec 2022. This includes any keywords ranking from 1 - 100.
Weekly trend for total revenue over last 12 months
Graph showing an increase in traffic from Jan 2022 to Dec 2022, from approx. 5k to 15k.
Year change in organic traffic to the website
Graph showing the numbers of organic keywords ranking on Google. The Keywords ranking from position 11-100 increased from 7.5k in Jan 2022, to 12.5k in Dec 2022. The keywords ranking from position 1 to 10 increased marginally.
Year change in ranking organic keywords
Graph showing the change in organic traffic to the top performing category page. It went from single digits in Jan 2022 to over 2k in Dec 2022.
Yearly change in the organic traffic to the top performing category page
Revenu graph showing the weekly trend in revenue increasing from £0 in Jan 2022 to £7k in Nov 2022.
Year change in organic keywords for the top performing category page

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