Cooper Weston Website Rebuild
Our team produced a professional, aesthetic and fully optimised new website for Cooper Weston, a leading MEP company based in Horsham, West Sussex. The new site stands out with improved navigation whilst showcasing their brand personality.
The Client
Cooper Weston provides facilities management, maintenance, electrical, HVAC, fibre and data installations. They also offer energy-saving and decarbonisation services, for commercial and industrial premises and new build developments.
They were founded over 10 years ago and have grown from a small local electrical installation company into a full-spectrum M&E installation and maintenance contractor covering London and the Southeast.
Why britweb?
Cooper Weston has been a long-standing britweb client for many years, and after seeing the quality of our design services, they trusted us to design and deliver their new website.
The Challenge
As Cooper Weston’s business has expanded in recent years, they now offer more services to large commercial organisations in the London area. However, they felt that their old website didn’t match their client base as a professional B2B business. They wanted to level up the website’s design to reflect the professional services they offer to corporate organisations.
They were concerned their old site could negatively impact the sales process for new corporate prospects, so they wanted the new website up and running as fast as possible.
The primary objectives for Cooper Weston were to:
- Improve website navigation and user experience
- Align website structure and terminology to help compete with other market-leading M&E contractors, ensuring they are presented as serious competitors
- Ensure the site ranks well in search engines
- Creating a seamless user journey for prospects to get in touch.
Our Solution
The first item on the agenda was to create a new holding page to remove the look and feel of the old site from the ‘shop window’ and ensure it was not the first impression for any new prospect.
We:
- Designed and built the holding page with the new brand personality for a seamless transition upon launching the new site.
- Linked the old site from the holding page to maintain existing search positions.
- Researched keywords, competitors, and industry-specific terms to help build the site’s structure around SEO.
- Once we determined the sitemap, we collaborated closely with the client to create content for every page, ensuring brand consistency and optimisation for the right keywords.
Once the content was written, we created a full suite of designs to ensure every page layout would be impactful, engaging and perfectly structured around the copy.
We also assisted the client in setting up and integrating Live Chat.
Results
A professionally designed and fully optimised website delivered to the agreed project timescales.
How can we support your next project?
We are proud to work with businesses of all sizes and from anywhere in the world. Our team of digital marketing specialists keeps up to date with all the latest developments in the industry. We pride ourselves on delivering tangible results for businesses across a wide variety of sectors.
Whether you need a new website built, managed, or hosted, or simply want to raise your profile and increase sales, we would be delighted to work with you.