Social Media Advertising for Bluecoat Sports

Our digital marketing team achieved 192 new membership sign ups through targeted Facebook and Instagram advertising.

A Body Pump class taking place at Bluecoat Sports

Client details

Bluecoat Sports are a health and fitness club on the outskirts of Horsham, West Sussex. They offer high quality, first class gym facilities, exercise classes and swimming facilities for their members. Part of Christ’s Hospital School, they are a not-for-profit fitness centre that puts all profits back into improving their facilities and towards scholarships for gifted students.

Bluecoat Sports are a longstanding client at britweb, having engaged our services for over 10 years. During this time we have undertaken the following digital marketing services:

  • Two website builds
  • Ongoing digital marketing
  • Local SEO
  • Paid social media advertising
  • Email marketing
  • General marketing help and advice

Our solution

We pitched running targeted Facebook and Instagram ads that would attract local residents with an interest in fitness. We directed users to a specific landing page which featured all of the details of the offer, the benefits of joining Bluecoat Sports and how to sign up.

The ad artwork was designed by the Bluecoats marketing team in house, and britweb:

  • Wrote the ad copy
  • Researched and found the right audience to target
  • Created the ads
  • Monitored and reported on the ads

As their team is very hands on with social media platforms and design, we were able to work closely and cohesively with their team to create a campaign that captured new users.

Client Testimonial

“These campaigns were a huge success for Bluecoat Sports and meant they were able to increase their overall number of members at a low budget.”

Alice Evans, Membership Sales Assistant at Bluecoats

Bluecoat Sports Christ's Hospital Logo

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