N Doe Caravans Website Redesign
Our team delivered a seamless new website with significantly faster load times and an enhanced user experience, whilst preserving the existing functionality N Doe Caravans required.
The Client
Based in Horsham, N Doe Caravans is the leading dealer of new and used static caravans in the South East.
With over 50 years of experience, they offer a wide selection of high-quality caravans to suit all budgets. The company takes pride in providing a full siting service included with every caravan sale – from survey to transport and pitching – to help their customers find the perfect static home for their needs.
Why britweb?
N Doe Caravans has worked with britweb for nearly a decade, relying on us to improve their digital presence, including via search engine optimisation and Pay-Per-Click advertising. Our deep understanding of their business and our ability to optimise websites for both performance and user experience made us the natural choice to take their website to the next level.
The Challenge
N Doe Caravans’ previous website was significantly underperforming—slow to load and difficult to update, and failing Google’s Core Web Vitals, which impacted both user experience and search visibility.
The primary objectives for N Doe Caravans were to:
- Improve site speed to pass Core Web Vitals and enhance performance across all devices.
- Redesign the user experience (UX) to create a more intuitive and engaging journey for site visitors.
- Preserve and improve existing core functions, such as the searchable caravan listings.
- Optimise the site for mobile users, ensuring responsive design and ease of use across devices.
- Create clear calls to action to drive more enquiries and appointment bookings.
- Improve search engine optimisation (SEO) by addressing technical issues and aligning content structure with best practices.
- Enhance visual design to align with the brand identity and instil trust in potential customers.
- Ensure scalability, allowing for future feature additions and content expansion.
Our Solution
To address performance and usability issues without disrupting critical functionality, we designed a fresh take on the N Doe Caravans brand. Fresh visuals were allied with under-the-bonnet technical enhancements to the WordPress theme.
We:
- Refreshed the N Doe Caravans logo to create a modern, professional look that enhances brand credibility.
- Designed a new WordPress theme, retaining core functionality while updating the site’s look and feel.
- Restructured the website architecture to optimise for Core Web Vitals, significantly improving load times and overall technical performance.
- Redesigned the user journey, making it easier for visitors to find the right static caravan for them, through a new search and filtering system.
- Simplified navigation to guide users naturally through the site.
- Added clear, strategically placed calls to action to boost engagement and encourage enquiries and bookings.
Results
The new site not only loads significantly faster but also offers a far more intuitive and engaging user experience.
Visitors can now find caravan listings with ease and contact N Doe quickly, regardless of what device they’re browsing on. The improvements in look, feel, speed and functionality have boosted overall user engagement and strengthened the N Doe Caravans brand as the most trusted static caravan provider in the South East.
Client Testimonial
“britweb transformed our underperforming website into something we’re truly proud of. The new site is lightning-fast, beautifully designed, and makes it so easy for customers to find the perfect caravan. We’ve seen a real boost in enquiries since the launch, and the feedback has been fantastic. Their understanding of our business after nearly a decade of partnership really shows in the results!”
Gary Ellard, N Doe Caravans
Let’s start the conversation
We are proud to work with businesses of all sizes and from anywhere in the world. Our team of digital marketing specialists, web designers and developers keeps up to date with all the latest developments in the industry. We pride ourselves on delivering tangible results for businesses across a wide variety of sectors.
Whether you need a new website built, managed, or hosted, or simply want to raise your profile and increase sales, we would be delighted to work with you.