Responsive design has been around for a few years now, however there are still alarming numbers of company websites that are not implementing this design method. Some companies are in fact restricting their users with one site for desktop and another, if at all, for mobile devices.
However, what happens when a new device is announced? Or when new technology is released? For example, tablet sales have seen a huge surge in the past year reaching 120 million in 2012; these are the visitors you should be catering for.
What does responsive design do?
Responsive design helps resolve many of these problems by allowing your website to fit and respond to any device viewed on, allowing your content to take center stage and if done correctly, help encourage more sales.
The experience in using any device to view a website is paramount. How many sites have you checked on your mobile only to see the full website where you have to zoom in and out to read the text?
You may know where to go if you have looked at this site before on your desktop but is pinch and zooming in and out repeatedly really a good user experience? What if you have never viewed the site before? You are immediately tempting a bounce rate to potential customers if the experience is in anyway unpleasant, and the risk to future business is pronounced, especially with 61% of customers who visit an unfriendly mobile site being likely to leave your site and go to a competitor. You need to engage with customers immediately particularly when 79% of smartphone users use their phones to shop and making purchases.
By using a responsive design you are not only providing the user experience your customers are looking for, but you are also future proofing your website for any further devices that get released, and in doing so helping support your business with more potential customers.
For more information, please visit our Responsive Design page.