Wow, that came around fast. We’ve reached the end of January 2015, and we’ve already seen some great marketing campaigns this year. With great campaigns all year round in 2014, we really thought it couldn’t get any better. Then Christmas adverts started to fill our screens with festive feelings and that just about put the cherry on top. Could 2015 possibly live up to all of this great marketing magic?
There have been various attempts to share the importance of smear tests in the past few years, but we think this may be the best one yet. Even though these screenings save 5,000 lives a year, there is still one woman in every three who does not take advantage. This campaign by Jo’s Cervical Cancer Trust used the power of Instagram to promote the hashtag #SmearForSmear, where ladies post pictures of their smeared lipstick for a donation. It’s aimed to raise awareness of cervical cancer and get women talking and feeling more comfortable with smear screenings.
Quite a few high-profile people, such as Supermodels Georgia May Jagger and Cara Delevingne and Kirsty-Leigh Porter from Hollyoaks, caught onto the campaign quickly which really helped to give it that boost. But it doesn’t stop there, as now there are over 3,000 posts on Instagram under the hashtag from real women, many with real first hand experiences.
World’s First Self-destructing Book
American thriller author James Patterson was looking for a new angle on which to promote a new book. His latest novel Private Vegas is definitely a bit different from any other before it. Dubbed the ‘world’s first’ self-destructing book, this novel will actually go off with a bang. Well, that’s only true for one lucky reader. Patterson released 1,000 free e-book copies of his book and gave them 24 hours in which to read it, and to make it even more tense every time the reader turned the page it would be destroyed. No going back. Dun dun dunn.
Only one person on the planet will actually get to read Private Vegas which will then literally self destruct by the side of a dormant volcano (with the help of a bomb squad). If you’ve got $294,038 just sitting in your back pocket, it could be you! Well, of course that’s not just for the book. You’ll be swept away with first-class tickets to a completely secret location; two nights at a fancy hotel with a five-course dinner joined by Mr Patterson, and you’ll get gifts of autographed Patterson books and a pair of 14-karat gold-plated binoculars engraved with Patterson’s initials. If that’s not hard-selling we don’t know what is!
THAT Epic Strut
If you haven’t seen Money Supermarket’s Epic Strut advert yet, then you’re definitely missing out on a good one. We just can’t help but sing along to this one in the office. Fabulous Dave feels so epic that he’s struttin’ his stuff down the street… he feels ‘sooo Money Supermarket’. Five days after it was released, it had already gained 18,000 social shares and created a huge buzz. People definitely seem to resonate well with sassy Dave, an average business man whose Money Supermarket great savings have taken him to new heights.
With the Pussy Cat Dolls ‘Don’t Cha’ song, those tight shorts, Dave’s dance moves and the beautiful high heels, they must have known they were really on to a winner with this one. Everyone’s talking about it.
Which one of these has been your favourite campaign of January 2015? Or do you think we’ve missed out a great one? Let us know on Twitter at @BritWebLtd.