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Businesses that have a physical address and want to attract local customers need to consider local SEO.
Whether you are a restaurant, plumber, solicitor or hairdresser you should be optimising for the location you are in so you can attract customers within that area.
In 2012, Google reported that 1 in 3 Google search queries were about places. In 2010, this was 1 in 5, and in 2013-2014, local is expected to pass 50% of all search queries (it is already 50% on mobiles).
All of the elements that are important when for national SEO are also important for local SEO, for example, on-site factors, site health, back links and social media. However, local SEO requires some extra essentials:
Have you ever wondered why you sometimes see map listings in the Google results? This is because you have searched for a product or service plus a specific location. These map listings are known as Google+ Local listings (link this to Google+ page on new site) (previously known as Google Places pages) and are a fundamental part of local SEO.
There should be certain information displayed clearly on your website including plenty of content about your services or products, as well as contact details that coordinate with your Google+ Local listing.
Citations are an essential part of local SEO. These are mentions of your business NAP (name, address, phone number) on other webpages. Also, links to your website from local websites will help you appear in Google.
Search engines love companies with lots of genuine reviews, whether this is on your Google+ Local page or third party review sites.
BritWeb specialises in local SEO. We have worked with many local businesses and helped them increase their rankings, traffic, enquiries and sales. For more information please call us on 01403 261491 or email us.