But, what are cookies?
A website cookie is a small piece of data sent from a website and stored in a user’s web browser while the user is browsing that website. They can be used to track users through a website, improve user experience and help marketing efforts. This can then determine if adverts should appear to that user or not.
There are many different types of cookie (we’re not talking about different types of chocolate chips, unfortunately), and more information about these can be found at cookiepedia.co.uk.
Some websites, such as Nike, have gone all out by using less than subtle messaging to get user consent:
Other sites include less invasive options providing a better user experience for the users, like Nestle and Financial Times:
Why are cookies in the industry media now?
Recently, we have found that Google are becoming hotter on the subject of cookies, especially with customers who have Google AdWords/Adsense accounts. They have been sending out emails containing the following content, with a clear deadline when your site needs to be compliant; so does this mean Google will be crawling sites again after this date and effectively punishing certain businesses who don’t meet compliance?
So what should I do now?
All that talk about cookies has made me thirsty, I’m off for a cuppa…