I came across this infographic and wanted to share it with the BritWeb Blog readers. It provides an up to date overview of SEO now compared to what SEO used to be a few years ago.

Main points:

  • Stop thinking so much about keywords and rankings and start thinking more about engagement, conversions and ROI
  • Produce high quality, targeted content for your audience, not content stuffed with keywords created purely for Google
  • Create a natural link building strategy that focuses on driving, engagement, shares, links, traffic and conversions.

 

SEOThenVsNow

 

Infographic created by Quick Sprout.

 

Posted in Content, Digital Marketing, Google, SEO.

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