Earlier this month, Google announced their plans to try and stamp out app install interstitials that can appear when you’re searching for content on your mobile device.
It’s something you’re bound to have experienced yourself; you search for something on your smartphone or tablet only to be presented with an app install instead of the content you were looking for. This picture from techcrunch.com pretty much sums it up:
So what does this mean for the brands that are advertising? How can you get your app noticed without slipping down the ranks? Google are encouraging mobile site owners to promote their beloved apps in a less disruptive manner and the preferred way is through app install banners like the below:
Google’s blog states:
‘As an alternative to app install interstitials, browsers provide ways to promote an app that are more user-friendly… App install banners are supported by Safari (as Smart Banners) and Chrome (as Native App Install Banners). Banners provide a consistent user interface for promoting an app and provide the user with the ability to control their browsing experience.’
So, if you’re a mobile site owner that likes to apply app install interstitials, you’d better think again and find an alternative ahead of November to make sure you’re considered mobile friendly.
You can read the full blog post from Google here.