Ello Logo

‘Ello’ is the new social network that claims “you are not a product”. But there’s one big question; is it winning over people’s hearts?

Ello was created last year as a private social network, however has recently opened its doors. Well… kind of. As it’s currently ‘invitation-only’ you’re going have to join the waiting list, as reports have said the network is getting around 35,000 requests per hour! It has got to the point where people are actually selling invitations for $500 on eBay. So what makes Ello so special?

It’s advert free.

Yes, you heard me right. No adverts! No longer will you get creeped out that the dress you just looked at on Topshop is popping up all over social platforms, and sit pondering if it’s really Facebook or everything’s just some government Big Brother conspiracy. Sounds like a complete dream come true… but obviously not for a marketer!

Ello claims that “… your social network is owned by advertisers,” and they promise not to sell ads, or even to sell data about you personally as Facebook and Twitter do. In its manifesto it states:

“We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate but a place to connect, create and celebrate life. You are not a product.”

All of this gives some real food for thought, but we know you’re still asking one big question. What data does Ello collect? This is what they say on the BETA site:

What Data Ello Collects


Sounds charming, but how will they get the money to fund their social network? This is all Ello has told us so far:

How To Support Ello

It’s also rumoured that they have accepted $435,000 in venture capital funding, which has proved to be a very controversial topic. A Balkan blog post on the topic criticised them saying “When you take venture capital, it is not a matter of if you’re going to sell your users, you already have… it’s called an exit plan.” Does this mean that they’ve shot themselves in the foot before they’ve even started?

We want to know what you think about this new ‘form’ of social networking. Let us know in the comments or tweet us @BritWebLtd



Posted in Social Media.

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