WordPress is the world’s leading Content Management System (CMS), and we use it to build most of our websites.
There are many reasons that WordPress is the platform of choice for most designers and developers, and here are just a few of them:
1. Ease of use
Businesses and individuals increasingly want to be able to update their websites themselves. A decade or so ago, before the popularisation of the CMS, this meant learning HTML or having the right software and someone who could use it.
One of the main reasons WordPress is so popular is that it makes basic content changes very simple. Adding or editing text or photos is as easy as using Microsoft Word, so anyone with even the most basic computer skills can run a website.
At BritWeb, we offer a brief training session to clients to show them how to manage their new website, and almost every time, they are surprised at how easy it is.
2. SEO friendly
WordPress is coded well, it’s compliant with web standards and can be easily built to be extremely well optimised for search engines. It offers complete control of H1, H2 etc tags, URLs, and with plugins such as Yoast, you can have ultimate control of meta tags and other advanced features, some of which are explored here by BritWeb’s queen of SEO, Kerry.
3. Blog integration
WordPress started its life as a blogging platform, so the blog is at heart of every default WordPress installation. Last week I looked at a few reasons why having a blog on your website is a good idea, and WordPress offers lots of great ways to incorporate your blog into the rest of your site.
4. Design flexibility
WordPress is built in a way that makes it possible for developers to integrate almost any design. A lot of content management systems produce websites that look similar, but with WordPress your site can be designed with your needs in mind and your brand can shine through.
It’s also built in a way that allows your site to feature a responsive design, which means it adapts to fit the screen of the device it is being viewed on, such as mobiles and tablets. I’ll be looking at some of the benefits of this in a later post.
5. Advanced functionality
Plugins are add-ons for WordPress that can extend the functionality of your website in a powerful and cost effective way. They can be built from scratch to do almost anything you can think of – but there are thousands of plugins ready built that can be integrated and customised in a much easier way, which keeps your costs down.
Some examples include photo galleries/slideshows, booking systems, social media features, shopping carts, secure areas, advanced contact forms, the list goes on, from the simple and widely used to the advanced and extremely niche.
In a later post I’ll look at my five favourite WordPress plugins.
So if you thought WordPress was just for running a blog, think again. It’s so much more than that. The question is, would your website benefit?