Telephone: 01403 261491
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Call us today: 01403 261491

Delivering targeted web design, SEO and social media solutions

Search Engine Optimisation ProcessDo you want to receive more website traffic, enquires, conversions and sales? Well you have come to the right place. At BritWeb, we have the expertise and knowledge to make that happen. We can get your website ranking at the top of the search results for the products and/or services you offer.

 

What is SEO?

SEO is the technique of improving a website’s visibility in the search engines to increase rankings, traffic and conversions. We get websites to the top of Google and other search engines for specific keywords and phrases by using a multitude of ethical on-site and off-site practices.

 

How does it work?

Keyword Research

Before we begin the on-site work, it is important to identify the right keywords to target. Using a selection of tools, we perform a keyword research to understand what people are searching for. We assess each keyword in terms of estimated search volume, competition and other factors. This enables us to put a strategy together to target and optimise around the chosen keywords that we believe will bring the most benefit.

 

On-site

Once we have completed the keyword analysis, we perform a detailed on-site audit of your website to evaluate its health and to fix any barriers to success. This involves assessing the technical and content related aspects including:

  • The page content itself
  • URLs
  • Meta data
  • Site structure
  • Image and video optimisation
  • Use of valid HTML
  • Semantic structure
  • Alt and title attribute tags
  • Navigation
  • Internal & external linking
  • Download size/time
  • XML Sitemap

 

When it comes to implementing the on-site recommendations, we have a flexible approach; we are happy to do them for you or we can produce a document so that your web developers can do them.

 

Off-site

Off-site work is the on-going essential part of SEO that should be performed in accordance with best practice guidelines and a great deal of understanding. We work hard to create online presence for our clients by building backlinks and brand mentions in the right places. We build relationships with key industry influencers and use creative link building methods to build quality backlinks gradually.

 

Analytics & Campaign Tracking

But how do I know if it’s working I hear you ask, we provide monthly tailored reports to show our clients how the work we are doing is benefiting them. We use Google Analytics to track all website activity. This allows us to track website visits including engagement statistics, traffic sources, number of conversions and much more.

For more information about Google Analytics and campaign tracking, please visit our dedicated Analytics page.

 

 

National SEO vs. Local SEO

Different kinds of businesses require different kinds of on-site optimisation and backlink strategies, and at BritWeb we fully grasp and entertain this concept. The strategy we employ for local businesses (solicitors, plumbers, designers) differs slightly from the strategy we employ for national SEO campaigns (e-commerce sites selling products/services nationwide). More information about local SEO strategy can be found on our dedicated local SEO page.

 

Search Engine Algorithm Updates

Search engines regularly update their search quality algorithms to ensure they are providing the most relevant results to their users. We monitor these updates closely and other key trends to ensure we are utilising the most effective and up to date methods of optimisation.

 

If you would like to find out more information about our SEO services, please call us on 01403 261491 or email us info@britweb.co.uk

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