Using Tumblr for a business… why would you ever do that? Well, let me enlighten you.
Tumblr is booming with active users of the younger generation. Since it was founded in 2007, the platform has grown to just short of 200 million blogs. The micro-blogging service allows people to share content quickly and differs greatly from more needy up-to-date platforms like Twitter and Facebook. ‘Evergreen’ content can be just as popular as new stuff – even more so as users constantly share it around. Tumblr is the perfect place to target customers, but only if you go about it in the right way.
- When Tumblr was launched in February 2007, it gained 75,000 users within two weeks
- As of August 1st 2014, Tumblr hosts 197.3 million blogs and has more than 83.1 billion posts in total
- Over 95 million posts are created on the site each day
- Tumblr is not a platform for every business. Look at what you offer. If this doesn’t fit in with the demographic that use Tumblr every day, don’t go there.
- Know your audience. As Tumblr generally caters to the younger generation, its tone is informal. Text heavy posts don’t resonate well either unless they are humorous and directed at a particular audience.
- Do your research. Look at personal micro-blogs and other similar brands. Find out what people are interested in and use it. Whether you ‘Reblog’ or use it to create original content, research is a great starting point.
- Think about your content. But not too much. The phrase ‘Don’t take yourself too seriously’ definitely comes in to play here. GIF’s, picture posts, memes, and doge text (Google it) are the most popular type of content on Tumblr.
- Mix it up! The general rule is to post about only 20% sales content and 80% other. The other doesn’t have to always be original content though! The basic idea of Tumblr is that it is a micro-blogging and re-blogging service.
- Use popular content to your advantage. If people are already talking about it, then it’s sure to bring you traffic too. Depending on what you are aiming to put across, find popular and relevant content and use the ‘Reblog’ button to add it to your page.
- Sales posts 101: It’s not okay to just post a picture of your products and post a link underneath. Don’t shove it in the users’ faces, make it engaging. You are talking to real people so make your sales promotions as relatable as they can be.
- TAG your posts. Remember to do this as then your content will show up when users go to search. Spamming content with non-relevant tags is not the answer – it won’t bring in interaction. Be organic and appropriate.
- The ‘Queue’ is your friend. The key to gaining loyal customers is to stay active. Tumblr has a great option which means you can add posts to a ‘Queue’. In your page’s ‘Settings’ you can set how many posts you’d like to send out a day too. We’d say 5-10 is the best amount per day, as it keeps people looking at your page.
- Paid posts. If you are going to pay to push out posts reach, keep them engaging. Interaction won’t just happen without appealing to your audience. Tumblr users always want something out of the ordinary, no matter who you are.
Follow these 10 tips and you are sure to build up a great presence on Tumblr in no time.
Go on, get started!